Alpha Cybertech
Course Overview:
Certainly! Here's a comprehensive syllabus for a digital marketing course, designed to cover all the essential aspects of the field
Master the art and science of online influence—become a Digital Marketing Expert
Digital Marketing – Course Syllabus
Week 1
Introduction to Digital Marketing
- What is Digital Marketing?
- Evolution of Marketing: From Traditional to Digital
- Overview of Digital Marketing Channels and Strategies
Week 2
Website Planning and Creation
- Understanding Domains and Web Hosting
- Basics of HTML/CSS and Website Builders
- Designing User-Friendly Websites
Week 3
Search Engine Optimization (SEO)
- Fundamentals of SEO
- On-Page and Off-Page SEO Techniques
- Keyword Research and SEO Tools
Week 4
Content Marketing
- Crafting a Content Marketing Strategy
- Blogging, Video Marketing, and Infographics
- Content Distribution and Promotion
Week 5
Social Media Marketing (SMM)
- Leveraging Social Media Platforms
- Building Brand Presence and Engagement
- Social Media Advertising
Week 6
Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
- Introduction to SEM and PPC
- Google Ads and Bing Ads
- Campaign Creation and Optimization
Week 7
Email Marketing
- Email Marketing Basics
- Creating Effective Email Campaigns
- Measuring Email Marketing Success
Week 8
Web Analytics
- Introduction to Google Analytics
- Tracking and Analyzing Website Traffic
- Making Data-Driven Decisions
Week 9
Mobile Marketing
- Mobile Marketing Trends and Techniques
- SMS Marketing and Mobile Apps
- Mobile-Friendly Website and Advertising
Week 10
E-commerce Marketing
- E-commerce Business Models
- Product Listing and Conversion Optimization
- E-commerce Analytics and Reporting
Week 11
Online Reputation Management (ORM)
- Understanding ORM
- Monitoring Brand Reputation
- Handling Negative Feedback
Week 12
Affiliate Marketing
- Basics of Affiliate Marketing
- Finding and Joining Affiliate Programs
- Strategies for Affiliate Promotion
Week 13
Influencer Marketing
- The Role of Influencers in Digital Marketing
- Collaborating with Influencers
- Measuring Influencer Campaign Effectiveness
Week 14
Digital Marketing Strategy
- Developing a Digital Marketing Plan
- Integrating Various Digital Marketing Channels
- Budgeting and Resource Allocation
Week 15
Capstone Project
- Applying Digital Marketing Skills to a Real-World Project
- Project Presentation and Peer Review
- Feedback and Course Wrap-Up
Web Stories
20 Hours
This syllabus is designed to be comprehensive and up-to-date with the latest trends and best practices in digital marketing. Each week should include practical assignments and case studies to ensure that students can apply what they've learned. Additionally, guest lectures from industry experts can provide valuable insights into the real-world application of digital marketing strategies.